If you’re a frequent Amazon customer, you’re probably already aware of the problem with fake reviews. At times, they are clearly fabricated. With its third major company having been removed from its online storefront in recent months, Amazon is blaming social media for the influx of fictitious customer reviews 😂 LOL
If you are still thinking how Social Media is the culprit, Follow us along in this amazing Article.
Amazon Fake Reviews: Official Post 😮
On Wednesday, The official Amazon Blog published a post that laid all the blame for its numerous fake reviews on social media. The amazing thing is they covered this in writing paragraph after paragraph defending its practices..
According to the blog post, “product reviews are a critical component” of the company’s “shopping experience, assisting customers in their purchase decisions and allowing selling partners to differentiate their products from similar items.”
“We have more than 300 million active customers and over 1.9 million selling partners worldwide – most of which are small and medium-sized businesses that represent the majority of physical products sold in our stores. On behalf of our customers and selling partners, Amazon relentlessly innovates to allow only genuine product reviews in our store,” This is what the company claimed in their post.
Amazon continued to defend itself, writing, “Some were puzzled as to why we would highlight positive and negative feedback on products in our store.” It continues by stating that it is “obsessed with delighting customers for the long term.”
Amazon believes its role is to provide “authentic product reviews” in order to assist “customers in making purchase decisions and receiving products that meet their expectations.”
The blog post details Amazon’s anti-fake review policy. It makes use of “advanced technology fueled by machine learning” in conjunction with “expert human investigators.” It prevented customers from viewing 200 million suspected fake reviews last year.
At this point, Amazon began blaming social media for the fake reviews. It explained that while some “bad actors” use “social media services independently,” others enlist the assistance of third parties to “perform the activity on their behalf.”
Amazon reports this activity on a regular basis to social media companies, which, according to Amazon, “took a median of 45 days to shut down those groups.” It stated that there were “more than 1,000 such groups.” Additionally, the company stated in the blog post that it has filed lawsuits against “those who purchased reviews and the service providers who provided them.”
Amazon Honestly Admits Removing RavPower
It made the news over the past few days that Amazon had pulled RavPower from its storefront. RavPower promoted a charger by offering a $35 gift card in exchange for a review. This is against Amazon’s policies and has been since 2016, when the company prohibited the posting of reviews in exchange for an incentive.
RavPower appears to have removed all of its products. The company’s Amazon storefront is currently empty, and brand searches yield no results.
It is not the only brand being phased out. Last month, it appeared as though the Aukey and Mpow brands had been discontinued as well, but this was not confirmed.
Payment for review comments is not new in this industry. It’s a multibillion-dollar industry. As a freelance writer, I’ve come across numerous job advertisements for this position. I even had a gig sniffing out such things for a company attempting to track down its fake reviews at one point. Amazon may be spinning its wheels in this regard, attempting to halt this.