For several years, the Brave browser has promised its users privacy. Now, it’s expanding its product offering – and its commitment to privacy. This week, it was announced that the Brave search engine has entered beta. It is also not limited to the Brave browser; you can use it with other browsers as well. Isn’t it cool?
In this News Article, we’ll cover everything about The Brave “Private” Search Engine.
Announcing The “Brave Search Engine”
The importance of privacy is growing in all facets of the Internet experience. Google has a reputation for failing to protect its users’ data and for selling it. The company is attempting to shake things up a bit, but so far, business as usual has prevailed.
Brave has been safeguarding your privacy while you browse the web, and it will now do the same while you search for answers. With the goal of being one step ahead of Google, or rather three steps ahead of Google, the new search engine promises privacy, independence, and transparency.
According to the official documentation, “Brave Search does not keep track of your search terms. Ever.” That alone distinguishes it from Google. It makes the promise that it will not track “you, your searches, or your clicks.” Due to the fact that it will not collect any of that data, it will never be able to view or share it.
The new search engine makes a commitment to putting the user first, stating, “It’s your data, your choices.” Surprisingly, the documentation asserts that even search engines that claim to be neutral or private obtain their results from a third party. Brave, on the other hand, utilises a “created-from-scratch index.”
Notably, because it is a work in progress, Brave also requests patience as they develop it in beta. Because some results will not be included until later, they will use a combination of results from their search engine and a third party, though they will be completely transparent about this.
To emphasise the transparency angle, the announcement states, “Brave Search Engine does not use secret methods or algorithms to bias or artificially inflate sensor results.” They iteratively refine the results with the assistance of anonymous community members. Additionally, diversity is guaranteed through the use of “community-created alternative ranking models.”
🤔 Availability of Brave Search Engine
Perhaps the most surprising aspect of Brave Search is that it is not browser-specific. You can access the beta on any browser by visiting search.brave.com on both mobile and desktop. Additionally, you can continue to use other search engines in the Brave browser.
A critical question is whether the Brave Search Engine is ad-supported? Brave responds, “We’re currently considering different search experiences to offer our users.” Certain users desire an ad-free, premium search experience. Others prefer a free, advertisement-supported model. We believe that choice is the best course of action. Brave Ads with incentives are unquestionably possible if we are willing to take on the challenge of privacy-protected search advertisements.” While privacy is a primary selling point for the Brave browser, there is another.
Image Credits: Brave Publisher Media Assets